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Subculture & Street Art
Culture doesn't start in boardrooms. It starts in the street, and most brands arrive too late.
I bring the raw language of subculture and street art into brand work before it's been sanded down, translating underground energy into visuals with real credibility. The result is a brand that belongs to the culture, instead of borrowing from it.
ART DIRECTION · VISUAL LANGUAGE · CULTURAL STRATEGY · VIRAL CAMPAIGNS
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CREATIVE DIRECTION & BRAND STEWARDSHIP
Shaping and elevating brand identities across every platform, always true to the value behind them.
MOTION GRAPHICS & MARKETING VIDEO
Video and animation that give marketing strategies momentum, from social cut-downs to full campaign motion.
AI-NATIVE DESIGN PIPELINES
AI-assisted workflows from ideation to execution. Faster, never at the cost of craft.
GLOBAL CAMPAIGNS & ACTIVATIONS
Big concepts turned into cohesive experiences, from product launch to e-commerce and email.